Experience
2020-2024
Senior UX designer
NetApp, Inc.
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Streamlined and implemented important post-purchase experiences for NetApp customers and internal users in NetApp BlueXP. Worked with design and product leaders to optimize and improve vital hardware life-cycle events such as upgrades and telemetry enablement.
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Collaborated with a cross-functional team to deliver a unique digital pre-sales enablement experience that resulted in over 600 new sales leads across 40 international partners, as well as crafted global digital marketing strategies for onboarding new users into the experience.
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Created, produced and directed creative marketing materials like animated videos, interactive prototypes and webinars for NetApp Insight, a conference for NetApp's vendors, partners and customers, from the years 2020-2023.
2018-2020
UX designer
Onstak
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Designed (for a client) a self-service web/mobile application, built consecutive product demos, and conducted user testing sessions using high-fidelity prototypes and A/B testing methods.
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Hired and trained other designers, and collaborated with IBM's Customer Experience team to re-imagine a client's suite of telemetry reporting/insight tools into 1 unified actionable insights platform (known as NetApp Active IQ).
NetApp's Chief of Staff, Biren Fondekar on NetApp Active IQ's Mobile Application: "The best product from NetApp in 2018, based on it's simplicity of function and design."
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Designed marketing and social media outlets for Onstak Inc., including a website, merchandise and visual announcements for Onstak's roadshow for Cisco Partners called 'Activate', and Cisco Live (conference). Created sentiment analysis interfaces, banners, posters, and service documentation marketing hand-outs for Onstak's many partners.
2017
Brand Design Intern
Autovision RCD
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Designed new digital brand standards, vision and mission for the American side of the French automobile design company. Designed a new website to reflect the updated brand standards.
2016
2013-2015
2011-2014
Graphic designer
Freelancer
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for Kanha School of Dance, Nirmathi Collaborative, Desi Cha, Tinyman Films, Apollo Hospitals, ADA Dental Clinics, Bluegate Beverages, PurpleBee Educational Play, Cue Entertainment, Hamsadhwani School of Music, and Arrowroots Marketing: branded, developed visual systems, created identity, product packaging and marketing collateral for healthcare providers, start-ups, non-profits and entrepreneurs in India and USA.
Portfolio
Contact
Harini Venkataraman grew up in 2 countries, learnt over 5 languages and about 10 different art forms before she found the extraordinary world of design, which she discovered from her love for stories and visual interpretations of all kinds.
In addition to being a designer, Harini is also a classical dancer, author and poet, whose written work has been published in various places. Her passion for stories led her to interpretative dance, fiction, screenplay writing, and eventually, to visual narration in the form of graphic design.
Harini's work celebrates the idea that behind every project lies a potential, human-centered perspective that drives the whole concept forwards and contributes to the success of the design.
Austin, Texas
925-206-0443