Identity projects
This is a compilation of all logos that I have designed for a variety of entities, from events to entrepreneurs and small businesses In the United States and India.
Hearth Global Beverages (formerly Kannat)
This diamond-shaped logo mark was designed with the initials of the former company name, Kannat International Logistics. The cool colors indicated the calm, collected efficiency that made the customers rely on the brand, and the red flame presented as both a tittle as well as the passion the founders had for managing food products.
Choti Si Khushi
Choti Si Khushi is a not for profit organization, focusing on social initiatives to touch upon lives of people around New Delhi, India.
Service Name
Hamsadhwani is a music school in Bengaluru, India, run by Preeti Balaji. The logo incorporated 3 main elements: a swan (hamsa), a zither (tambura) and the name of a melodious conjecture of notes (raga), "Hamsadhwani (The Sound of a Swan)".
The "S" that is shaped like a swan is always paired with the strings of the Indian Zither, and can be used by itself as a logomark without the entire brand name as well.
Kanha School of Dance
Kanha is a performing arts school located in the East bay area, California, dedicated to teaching Indian classical dances and dance theory as written in pre-Colonial India. The school was founded by and is currently run by Ashwini Srivatsan.
Sharanagathi Festival of Arts
Sharanagathi Festival is an event curated by Sivakami Sreenivasan and is conducted every 2 years in Austin, Texas. The festival of arts is modeled after the Temple of Fine Arts, Singapore.
The brand is centered on the concept of gratitude and surrender to the arts, which is symbolized by the raised, connecting palms (Anjali hasta). "Sharana" means the act of surrender, and "Gati" is a loose translation of the word path.
"Srishti" - Ethiraj College (Annual Fest)
Srishti(means ‘Nature’ or ‘Creation’ in Sanskrit, a common sight in Ethiraj campus) is the annual annual inter- collegiate cultural fest organised at Ethiraj College for Women. It is a 3 day long festival usually in the second month of the year. Events range from carnatic music to mime and it is experience which can be best described as a cultural potpourri.
I designed the official festival logo and branded paraphernalia for the event for the years 2012 and 2013, and headed a team of 3 graphic designers.