"Really good storytelling."
—Christina Storm, Chief Design Officer, NetApp
"(You have) a great sense of aesthetics and balance."
—Sue Warcup, UX Manager, NetApp
BlueXP and NetApp UX
Feb 2024
Nov 2022
BlueXP is a platform offered to NetApp customers to manage their on-premises and cloud storage environments.
My focus was on AIOps — using hardware intelligence to find opportunities for capacity additions, risk remediations and legacy software upgrades.
ACCOMPLISHMENTS
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Streamlined and implemented important post-purchase experiences for NetApp customers and internal users.
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Worked with international teams and defined visual standards for emails, PDF and MS office downloads within the products BlueXP and Active IQ.
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Conceptualized marketplace interfaces to access digital resources, including API libraries and automated system operations.
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Built prototypes, defined user research and used studied user behavior to inform relevant iterations to design to improve customer journeys.
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Created and maintained a comprehensive library of user journeys for stakeholders to assess the veracity of multiple release plans.
Click on the image to see one of the videos that I co-directed and produced while I was working in the NetApp Explore project
ACCOMPLISHMENTS
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Collaborated with a cross-functional team to deliver a unique digital pre-sales enablement experience that resulted in over 600 new sales leads across 40 international partners, as well as crafted global digital marketing strategies for onboarding new users into the experience.
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Created, produced and directed creative marketing materials like animated videos, interactive prototypes and webinars for NetApp Insight, a conference for NetApp's vendors, partners and customers, from the years 2020-2023.
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Built the comprehensive visual guidelines document for designing and building "Explore" using the Google Material design React framework and NetApp brand guidelines.
NetApp Explore
Explore was a proof-of-concept digital sales enablement platform by NetApp. The product aimed to connect customers with NetApp's resellers and sales for pre-sales conversations in the discovery and evaluation phase of a purchase journey.
As the lead product designer for Explore, I managed the visual ecosystem of 4 different user dashboards, 2 dynamic webpages and an administrative control panel that managed marketing campaigns, active resellers and customer-facing pre-sales content.
