@ 2017 Harini Venkataraman

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excerpt

To find and understand a poorly visualized message, and to synthesize the components and create a series of print and digital materials that conveys the primary, secondary & tertiary levels of the message more accurately.

synopsis

"Body of the Sheep" used to be a hipster t-shirt boutique in the vibrant Haight-Ashbury district of San Francisco, which sold local artists’ works on their merchandise. Despite their very modern and trendy demeanor, they advertised products and offers on a chalkboard with a rough illustration of the logo. 

colloquy

(noun)  [LATIN]

REDESIGNING VISUAL MESSAGES APPROPRIATELY

 

For a brand that popularized itself through social media, it needed to have an app, a pocket-catalog and merchandise packaging that reflected the neoteric brand message. 

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